Vodka: Absolut Elyx
review
This is Absolut's try at capturing the top of the vodka market.
It's a tough category to try to distinguish the product where its most notable attribute is its ability to be mixed.
If we put aside image and the brands that occupy the very bottom shelf, it is challenging to recommend one vodka over another, but it looks like Absolut has made a serious attempt to create something interesting here.